Why Outdoor signage is important for your retail business?

Why Outdoor signage is important for your retail business?

outdoor signage

The digital marketplace is trending and more businesses are moving online every day. Nonetheless, the brick-and-mortar business is still going to be a go-to for most people. If you are a retail business owner, you probably already know this! 

For promoting business, retail outlets need to tell people who they are and where they are located. According to several studies, signage is an advertising and branding tool that can generate an additional 75 percent of your customer base and referrals. Outdoor signage is a powerful tool for promoting businesses and attracting customers. It is highly visible and can be seen by a large number of people, making it an effective way to get your message out. Outdoor signage is built to withstand the elements, so it can last for years with minimal maintenance. This makes it a cost-effective investment for businesses. Outdoor signage can be used for a wide range of purposes, including promoting sales and special events, directing traffic, and providing information to customers.

While there are a set of laws and regulations for outdoor signages in Dubai, Abu Dhabi, and UAE, there are also a few common rules about business signage that you should know. 

Location – When putting signage for your business, it is important to bear in mind that your outdoor signage is your brand. It is best to put signage in proximity to your store’s location. Placing a board out front at your outlet is on point if you want people to know that you exist. 

Size – Yes, size does matter! And no we are not talking about the size of the sign alone, the size of the lettering and the elements you are using on the sign also matter. The size of the message within is what causes people to either read it or move on without paying attention. You will, of course, need to stick to the regulations for signage in Dubai, Abu Dhabi, and UAE.

Style – There are numerous options available to style your signage; you can go for traditional, neon signs, or even digital signage. If you are looking for the most cost-efficient option, you might want to go with digital signage. It is sweeping the market due to its affordability as well as the high conversion rate. It is innovative, dramatic, and provides versatile messaging.

Wording – Several studies have shown that signage gets from 1.5 to 3 seconds to grab the customer’s attention and hold it. It is important to choose apt wording for your signage since you probably have less than three seconds to give a potential customer a reason to visit your outlet. 

Outdoor signage is a key part of a business’s branding and image, so it’s important to invest in professional design and installation to ensure the best possible results. Therefore, Festoon Signs brings you customized outdoor signs as per your requirement across Dubai, Abu Dhabi, UAE, Qatar and Riyadh. If you are looking for signage in Dubai, Abu Dhabi, and the UAE, we at Festoon Signs specialize in providing customized signage solutions with world-class products and customer service. For an insight into our work and our service details, visit us at Festoon Signs or call us at 009714 8525774 for assistance.

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